Real Property Management was invited to attend the 2017 CentermarkINSIGHTS Summit to learn more about the service offerings of the Centermark product. In 2016, Web.com acquired the Centermark by Yodle platform to expand its service offerings to assist Franchise Networks and drive results. Real Property Management continues to stay ahead of the curve by challenging the systems and processes we utilize for franchise support to uncover best in breed digital marketing solutions. This exclusive conference also gave us access to other franchisors in a setting designed to explore unique challenges among other franchise systems.
Some key takeaways from the 2017 CentermarkINSIGHTS Summit included exclusive access to marketing and technology staff from the Centermark products team. This one-on-one time proved invaluable in sharing optimization opportunities as well as learning how other franchise systems were using the Centermark product. Select speakers from Google and Facebook were brought in to provide previews of new initiatives from leading organizations in the marketing world. Intimate breakout sessions with franchisor peer groups allowed decision makers to discover new marketing ideas and discuss comparable franchise system roadblocks.
After much conversation and exploring the full suite of Centermark product offerings we now begin the discovery phase of evaluating how best to leverage this newfound knowledge to improve our digital marketing efforts for our franchisees. We are excited to continue to work with both new and existing franchisees and help their businesses grow through 2017 and beyond. Inquire with our sales team about our new innovations and how Real Property Management continues to push against conventional tactics and provide cutting edge franchise support.